The crisp autumn air has barely settled, yet the festive spirit, much like a determined minifigure, is already making its way into homes. Forget waiting for December; Lego, in a move that can only be described as strategically brilliant (or perhaps slightly cheeky), has unleashed its 2025 Advent Calendar collection, and the discounts are already as plentiful as bricks in a large set. For enthusiasts and gift-givers alike, the pre-holiday season has officially commenced, transforming September into “Bricktember” for many.
The Enduring Appeal of Daily Builds
Lego Advent Calendars have become a modern holiday tradition, offering a daily dose of miniature construction leading up to Christmas. Each window reveals a new brick-built surprise – a tiny vehicle, a beloved character, or a whimsical accessory – providing a delightful interactive countdown. It`s an ingenious blend of anticipation and instant gratification, turning the often-stressful holiday build-up into a structured, enjoyable daily activity. This year`s collection, launched on September 1st, continues this cherished practice, bringing together a diverse array of beloved franchises.
A Lineup for Every Fanatic
The 2025 assortment features six distinct themes, each meticulously crafted to capture the essence of its respective world:
- Star Wars: A perennial favorite, offering iconic starships and characters from a galaxy far, far away.
- Harry Potter: Returning to conjure magical moments for wizarding world aficionados.
- Disney: Frozen: Bringing the frosty enchantment of Arendelle to life, piece by piece.
- Lego City & Lego Friends: Classic themes providing everyday adventures and heartwarming scenarios.
- Minecraft: Making its highly anticipated debut. With a major Minecraft movie on the horizon, this edition is poised to be an absolute phenomenon, capitalizing on the pixelated universe`s surging popularity. It’s a testament to Lego`s keen eye for cultural trends, seamlessly integrating digital worlds into tactile play.
Each of these calendars promises 24 unique miniature builds, ensuring a varied and engaging experience throughout December.
The Early Bird Catches the Discounted Brick
While these delightful calendars typically retail at $45 for licensed themes and $35 for the classic City and Friends editions, the market has already responded with impressive discounts. Walmart has boldly initiated “Bricktember,” slashing prices across the entire Advent Calendar lineup. All four licensed calendars are available for a notable $38, while the City and Friends editions are a mere $25. Not to be outdone, Amazon is diligently matching these offers on several key items, including the coveted Star Wars and Harry Potter sets.
This aggressive pricing strategy, appearing weeks before Halloween, serves a dual purpose: it allows retailers to capture early holiday spending and gives consumers the advantage of securing popular items before inevitable holiday stock shortages. It`s a pragmatic dance between supply and demand, with the consumer potentially emerging victorious.
Beyond the Calendars: Walmart`s “Bricktember” Extravaganza
Walmart`s “Bricktember” isn`t merely confined to Advent Calendars. The promotion extends to a vast selection of Lego bundles and individual sets, covering almost every conceivable interest. From intricate “2-in-1” and “3-in-1” bundles for Star Wars, Harry Potter, and Minecraft, to expansive sets from Marvel, Disney, Technic, and Creator lines, there’s a deal for nearly every level of builder and collector. Highlights include significant markdowns on larger, more complex builds like the Guardians of the Galaxy Milano Starship or the Hogwarts Icons Collector`s Edition. Even niche interests like Architecture and Speed Champions are well-represented, ensuring that no brick goes unturned in this promotional bonanza.
The sheer volume and variety of discounted sets suggest a calculated effort to ignite holiday shopping early. It`s an opportune moment for those who prefer to avoid the frantic last-minute rush, or for collectors seeking to expand their plastic empire without breaking the bank.
A Strategic Play in the Holiday Game
The early launch and immediate discounting of Lego`s 2025 Advent Calendars, coupled with broad promotions like Walmart`s “Bricktember,” reflect a mature understanding of consumer psychology and market dynamics. In an increasingly competitive retail landscape, securing customer attention and wallets early is paramount. For Lego enthusiasts, this translates into an unprecedented opportunity to plan, budget, and acquire sought-after items with a comfortable lead time. It`s a pragmatic approach to holiday cheer, ensuring that by the time December rolls around, the focus can truly be on the daily reveal rather than the hunt for a good deal. So, if your holiday planning involves bricks, now might just be the optimal moment to lay the foundation.
Ellis Thorne 
Gareth Fenton